Lufthansa Group Airlines Launch “Yes to Europe” Campaign Ahead of Elections
Lufthansa and three sister airlines launch the “Yes to Europe” campaign, decorating four Airbus A320 planes to promote democracy and European unity ahead of the elections. The initiative starts this week, with all aircraft meeting at Brussels Airport on May 13, 2024.
Lufthansa, Eurowings, Austrian Airlines, and Brussels Airlines are showcasing their commitment to the European idea with a unified initiative labeled “Yes to Europe.” This campaign, leading up to the European elections, emphasizes the importance of democracy and civic engagement across the continent. Starting this week, four Airbus A320 aircraft will be adorned with the prominent slogan, making them symbols of European unity visible from above. Lufthansa and Eurowings will each send off one decorated aircraft this week, while Austrian Airlines and Brussels Airlines will join next week. All four planes will gather at Brussels Airport on May 13, 2024, further highlighting their collective message. This is not the first time Lufthansa has promoted European unity with a specially marked aircraft prior to elections; a similar initiative took place in 2019.
This initiative by the Lufthansa Group comes in the context of European elections focused on reinforcing democratic values and highlighting regional connections. By branding their aircraft with the message “Yes to Europe,” the airlines leverage their operations to make a statement about the significance of unity and participation in the democratic process. The campaign reflects the airlines’ aspirations to connect citizens through shared European ideals and supports the notion that airlines play an important role in fostering a sense of collective identity among European nations.
The “Yes to Europe” campaign by Lufthansa, Eurowings, Austrian Airlines, and Brussels Airlines symbolizes the airlines’ support for European unity and democracy. With the initiative kicking off this week, the decorated planes will not only serve as a reminder of the upcoming European elections but also reinforce the airlines’ commitment to connecting people across Europe.
Original Source: newsroom.lufthansagroup.com